Bjørn Gulden, the Adidas chief executive, in the Brooklyn borough of New York on Saturday, July 18, 2026. Nearly everything on the field on Sunday bore the German company’s logo. Gulden, the chief executive, says he ‘couldn’t have scripted it better.’ (Amir Hamja/The New York Times) By KIM BHASIN When Spain and Argentina faced off in the World Cup final in New Jersey on Sunday afternoon, the three stripes of Adidas were everywhere. Adidas sponsors both national teams. It also has endorsement…
