The National Football League (NFL) announced Sunday night that Puerto Rican superstar Bad Bunny will headline the Super Bowl halftime show on February 8, 2026.
“What I’m feeling goes beyond myself,” Bad Bunny said in a statement released by the NFL. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Born Benito Antonio Martínez Ocasio, Bad Bunny is the most frequently streamed musician in the world. He owns homes in Los Angeles and New York, but the Super Bowl show will be his only live performance within the fifty states in 2026.
“What Benito has done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage,” said Jay-Z, whose Roc Nation is partnering with the NFL and Apple Music to produce the halftime show.
“The Halftime Show is the ultimate celebration of music and culture, and few artists embody that intersection more perfectly and authentically than Bad Bunny,” said Oliver Schusser, Apple’s Vice President of Music, Sports and Beats.
“His music has not only broken records but has elevated Latin music to the center of pop-culture and we are thrilled to once again partner with the NFL and Roc Nation to deliver this historic performance to millions of fans worldwide, said Schusser. “We know this show will be unforgettable.”
The Super Bowl Halftime Show is the most-watched musical performance of the year and has scored multiple Emmy wins and broadcast milestones over the last few years. Last year’s show, starring Kendrick Lamar, was the most watched Super Bowl Halftime Show in history. The 2025 performance garnered four Emmy nominations and won the Emmy for Outstanding Music Direction.
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